WorldQuant IQC Series
Hosted by asset management firm WorldQuant, the International Quant Championship is a two-day hackathon where finalists from over 15 countries compete to blend code with quantitative finance.
ABOUT THE PROJECT
We were brought on to manage both the competition and the gala dinner. We made sure everything ran like clockwork, ending the second day with our hearts happy and stomachs full.
OUR PART
We came up with a campaign that will make an impact, the #YOURBESTMODE Campaign.
To get the ball rolling, we deployed a themed photobooth at a Laneige store where customers can snap some pictures with their new favourite cushion.
We also went all out with a weekend-long experiential journey that includes a museum, workshop, and masterclass, that was a huge success!
