Save-A-Life Campaign
Do you know how to use an AED? It’s really not that hard as our campaign shows. Through engaging social media content and community roadshows, we demystified AED use and showed how easy it is to help those suffer cardiac arrest.
ABOUT THE PROJECT
The ‘Save a Life’ awareness campaign was in partnership with the Singapore Heart Foundation. Its objective was to educate the public on the ease of use of the AED. It also promoted the use of the myResponder app for swift, life-saving action.
SOCIAL MEDIA CAMPAIGN
How do you make a campaign engaging for such a serious topic? By using humour! We personified the AED, in the form of an AED man. The videos depict situations where someone could have a cardiac arrest and how the public can use the AED swiftly and confidently to save the day.
SOCIAL MEDIA CONTENT
Complementing the videos, a series of social media posts provided educational content about AEDs, encouraging the use of the myResponder app, and promoting the community roadshow.
The posts sustained audience engagement by consistently driving home the message of awareness and action.
OUR IMPACT
The widespread visibility reinforced our call to action, ensuring that more people are equipped with the knowledge of how to use an AED when it matters most.
AED HERO COMMUNITY TRAINING ZONE
The campaign culminated in community roadshows to widen our reach. We gamified the learning process, making it easier and more engaging to understand the importance of using an AED confidently to help save a life.
