PacBio in Melbourne
PacBio, a leading biotech sequencing machine company, engaged us to craft a remarkable 5-day exhibition at the prestigious International Congress of Genetics, a conference dating back to 1898.
ABOUT THE PROJECT
To extend our reach, we implemented out-of-home advertising in the city center, employing mobile billboards and human billboards to increase PacBio's visibility among event attendees and the public.
Concluding the event on a high note, we hosted an exclusive supper club, showcasing local dining, a gin bar, and live music. This immersive experience forged meaningful connections and reinforced PacBio's dedication to cutting-edge genetic research.
