Laneige NEO Cushion Event
Partnering with Laneige, we helped to re-launch their ever-popular NEO Cushion with the #YOURBESTMODE Campaign.
ABOUT THE PROJECT
Laneige was looking to build awareness and cultivate fandom for its NEO Cushion product, but it’s a challenge to stand out in a crowded market. Not only did it need to generate social buzz, it also had to position NEO as the must-try Cushion.
The goal was to recruit new customers and convert existing cushion users from other brands to try NEO, achieving top-of-mind recall in the beauty market.
OUR PART
We came up with a campaign that will make an impact, the #YOURBESTMODE Campaign.
To get the ball rolling, we deployed a themed photobooth at a Laneige store where customers can snap some pictures with their new favourite cushion.
We also went all out with a weekend-long experiential journey that includes a museum, workshop, and masterclass, that was a huge success!
