The Great Digestion Adventure
In conjunction with the relaunch of the Friso Gold 3 Milk formula, the ambitious 5-day interactive experience offers families a learn-through-play experience about the digestive system by bringing the inner workings of our body to life.
ABOUT THE PROJECT
Held in Marina Square’s Atrium, The Great Digestion Adventure features four interactive and educational zones where families with kids can explore how our bodies break down food from the process of ingestion and digestion to absorption and egestion.
A NEW CHALLENGE
The key challenge posed to us at the planning stage of the event was to make the experiential zones i.e. the structural build-ups fun and safe for kids.
The educational content at the event also had to be broken down into bite-size that can be easily understood by both parents and kids while keeping them scientifically correct.
DIGESTIVE BUILD-UPS
In the end, Flash created several large build-ups including a huge Mouth Tunnel that guests can walk through, an entire zone with pool noodles sticking out of the walls to simulate the inside of our intestines, and a slide that both parents and kids can slide down together before entering the brand zone where the brand partners such as Maison Q, Mamy Poko and Friso set up their booths.
RESULTS
The campaign proved to be effective and fruitful as it turned out a high customer conversion rate for our event sponsor, Friso.
