Ant Group Booth at Seamless Asia

Ant Group booth at Seamless Asia 2023 features a prominent double-sided structure in the centre of the space, creating two distinct yet connected spaces to feature both Worldfirst and Alipay+.

ABOUT THE PROJECT

Using curved edges, open spaces, sleek and wave-like structure with TV, LED lighting embedded into the structures and wooden flooring, Flash managed to create an inviting feeling to the booth, as if visitors are stepping into a living room.

The two interactive zones on each side of the wall feature the company’s digital content and services. The booth also allows for the storage of collaterals, and ample seating for representatives and prospective clients to interact.