ANEXT Bank Launch
To herald the arrival of the next leap in SME-focused digital banking, we were brought on to conceptualise and execute a successful launch for ANEXT Bank.
ABOUT THE PROJECT
Ant Group was launching the first fully digital banking service in Singapore. Flash was tasked with ensuring the successful launch of ANEXT Bank and celebrating this significant milestone in the banking sector.
OUR PART
To celebrate this important milestone in the digital banking sector, we created a customized stage featuring an LED backdrop and ran the launch event to a T. Additionally, VIPs were treated to a unique blow-up pineapple rolling onto the stage to symbolize their new office's prosperity.
Overall, our team was successful in delivering a seamless launch event for ANEXT Bank, providing a meaningful and memorable experience for the guests.
